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揭秘故宫新媒体:有意避免“大而全”的设计

来源: 南方日报网络版     时间: 2019年03月25日 11:47:39
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(故)(宫)(新)(媒)(体)(团)(队)(办)(公)(室)(一)(角)(。 张)(林)(摄)(
  这)(个)(秋)(天)(,故)(宫)(博)(物)(院)(迎)(来)(90华)(诞)(,一)(大)(波)(新)(展)(陆)(续)(亮)(相)(。
  “清)(代)(万)(寿)(盛)(典)(展)(”,描)(绘)(了)(怎)(样)(一)(派)(普)(天)(同)(庆)(的)(气)(象)(?从)(未)(对)(外)(开)(放)(的)(寿)(康)(宫)(,尘)(封)(了)(一)(段)(什)(么)(样)(的)(时)(光)(?从)(崇)(庆)(皇)(太)(后)(钮)(祜)(禄)(氏)(的)(往)(昔)(生)(活)(,如)(何)(窥)(见)(盛)(世)(的)(背)(景)(?备)(受)(瞩)(目)(的)(“石)(渠)(宝)(笈)(特)(展)(”,又)(有)(哪)(些)(看)(点)(?
  本)(报)(记)(者)(刘)(璐)(
  基)(本)(要)(求)(就)(是)(美)(和)(享)(受)(
  这)(个)(被)(外)(界)(泛)(称)(为)(“故)(宫)(新)(媒)(体)(”的)(团)(队)(,真)(实)(身)(份)(是)(故)(宫)(博)(物)(院)(资)(料)(信)(息)(部)(数)(字)(展)(示)(一)(组)(。他)(们)(的)(日)(常)(工)(作)(,包)(括)(了)(官)(方)(网)(站)(及)(微)(博)(、微)(信)(的)(运)(营)(,还)(有)(一)(系)(列)(故)(宫)(APP的)(开)(发)(设)(计)(。除)(了)(前)(期)(的)(权)(威)(公)(告)(,这)(个)(团)(队)(还)(在)(展)(览)(现)(场)(承)(担)(了)(部)(分)(电)(子)(导)(览)(工)(作)(。
  赏)(心)(悦)(目)(,是)(很)(多)(用)(户)(对)(“故)(宫)(出)(品)(”的)(第)(一)(印)(象)(。的)(确)(,无)(论)(哪)(一)(款)(新)(媒)(体)(产)(品)(,每)(一)(个)(页)(面)(、每)(一)(张)(图)(片)(、每)(一)(处)(细)(节)(,都)(烙)(有)(鲜)(明)(的)(故)(宫)(印)(记)(,它)(可)(能)(来)(源)(于)(故)(宫)(某)(一)(件)(器)(物)(上)(的)(小)(纹)(饰)(,或)(者)(某)(一)(处)(陈)(设)(里)(的)(元)(素)(。甚)(至)(一)(个)(简)(单)(的)(侍)(女)(表)(情)(,都)(能)(在)(某)(一)(幅)(著)(名)(书)(画)(作)(品)(中)(找)(到)(对)(应)(的)(出)(处)(。组)(长)(于)(壮)(认)(为)(,“故)(宫)(出)(品)(”的)(最)(基)(本)(要)(求)(,就)(是)(美)(和)(享)(受)(。“我)(们)(希)(望)(观)(众)(在)(使)(用)(这)(些)(新)(媒)(体)(产)(品)(时)(,能)(够)(感)(受)(到)(故)(宫)(一)(如)(既)(往)(的)(精)(致)(和)(典)(雅)(,觉)(得)(只)(有)(故)(宫)(才)(能)(做)(出)(这)(样)(的)(东)(西)(来)(。”他)(告)(诉)(记)(者)(。
  为)(了)(传)(递)(这)(种)(近)(距)(离)(的)(美)(,小)(组)(成)(员)(们)(甚)(至)(有)(意)(避)(免)(“大)(而)(全)(”的)(设)(计)(。比)(如)(,他)(们)(在)(“每)(日)(故)(宫)(”APP及)(“微)(故)(宫)(”平)(台)(上)(推)(荐)(某)(一)(件)(故)(宫)(藏)(品)(,很)(少)(一)(上)(来)(就)(放)(个)(全)(景)(,而)(会)(先)(呈)(现)(一)(个)(精)(挑)(细)(选)(的)(局)(部)(。所)(配)(的)(文)(字)(也)(不)(是)(干)(巴)(巴)(的)(介)(绍)(,而)(是)(找)(一)(个)(小)(的)(切)(入)(点)(,比)(如)(文)(物)(工)(艺)(上)(的)(特)(点)(或)(背)(后)(的)(故)(事)(,点)(到)(为)(止)(。在)(于)(壮)(看)(来)(,今)(天)(的)(人)(们)(太)(急)(于)(搜)(集)(知)(识)(了)(,有)(些)(时)(候)(,他)(们)(恰)(恰)(忽)(视)(了)(藏)(品)(本)(身)(的)(美)(。
  从)(故)(宫)(180万)(件)(藏)(品)(中)(,选)(择)(《胤)(ymb)(廊)(送)(肌)(纷)(魑)(?谝)(豢)(?)(Pad应)(用)(的)(题)(材)(,也)(是)(出)(于)(这)(种)(考)(量)(。此)(前)(这)(件)(藏)(品)(称)(不)(上)(为)(人)(熟)(知)(,但)(它)(在)(视)(觉)(上)(呈)(现)(出)(来)(的)(是)(一)(种)(唯)(美)(的)(状)(态)(。除)(了)(美)(人)(本)(身)(,她)(身)(上)(的)(装)(饰)(、所)(处)(的)(环)(境)(、周)(边)(的)(家)(具)(及)(陈)(设)(,都)(有)(很)(多)(可)(说)(之)(处)(。此)(外)(,画)(中)(表)(现)(的)(到)(底)(是)(12个)(还)(是)(同)(一)(个)(美)(人)(?背)(后)(有)(什)(么)(神)(秘)(的)(来)(历)(?都)(是)(大)(众)(有)(兴)(趣)(了)(解)(的)(。综)(合)(考)(虑)(后)(,大)(家)(认)(为)(从)(具)(象)(的)(美)(和)(小)(切)(口)(入)(手)(,更)(适)(合)(新)(媒)(体)(的)(传)(播)(属)(性)(,并)(且)(,故)(宫)(掌)(握)(的)(大)(量)(资)(料)(也)(能)(够)(准)(确)(地)(阐)(释)(这)(些)(疑)(问)(。结)(果)(,这)(款)(应)(用)(一)(上)(线)(就)(大)(受)(欢)(迎)(,不)(少)(用)(户)(表)(示)(,他)(们)(是)(从)(《胤)(ymb)(廊)(送)(肌)(房)(?迹)(嘣刈)(⑵鸸)(使)(噌渌)(鉥仄)(返)(摹)(Ⅻbr />  体)(验)(一)(把)(皇)(帝)(的)(日)(常)(
  80后)(女)(孩)(庄)(颖)(,参)(与)(了)(《胤)(ymb)(廊)(送)(肌)(泛)(推)(渌)(鉵娇)(?)(PP的)(设)(计)(开)(发)(。
  七)(年)(前)(毕)(业)(“进)(宫)(”,庄)(颖)(对)(故)(宫)(的)(印)(象)(,还)(是)(一)(个)(“古)(老)(的)(旅)(游)(景)(点)(”。入)(职)(培)(训)(时)(,听)(各)(部)(门)(专)(家)(讲)(了)(一)(圈)(故)(宫)(日)(常)(运)(营)(的)(方)(方)(面)(面)(后)(,这)(种)(刻)(板)(印)(象)(被)(彻)(底)(打)(破)(。“当)(时)(的)(感)(觉)(简)(直)(是)(刷)(三)(观)(!”庄)(颖)(向)(记)(者)(感)(叹)(,“故)(宫)(太)(博)(大)(精)(深)(了)(。”
  每)(一)(款)(APP的)(设)(计)(,每)(一)(条)(相)(关)(微)(博)(、微)(信)(内)(容)(的)(推)(送)(,从)(前)(期)(的)(选)(题)(、立)(意)(,到)(整)(个)(创)(作)(的)(过)(程)(,涉)(及)(大)(量)(专)(业)(知)(识)(。为)(了)(保)(证)(准)(确)(性)(,小)(组)(成)(员)(们)(需)(要)(与)(相)(关)(领)(域)(的)(专)(家)(密)(切)(沟)(通)(。“其)(实)(我)(们)(在)(做)(的)(,是)(一)(个)(平)(台)(、一)(个)(窗)(口)(,这)(涉)(及)(我)(们)(院)(里)(几)(乎)(所)(有)(的)(业)(务)(部)(门)(,所)(以)(,这)(里)(展)(现)(的)(任)(何)(内)(容)(,需)(要)(我)(们)(跟)(每)(一)(个)(部)(门)(都)(有)(协)(调)(。”于)(壮)(这)(样)(解)(释)(新)(媒)(体)(团)(队)(与)(故)(宫)(其)(他)(部)(门)(的)(关)(系)(。
  如)(果)(你)(玩)(过)(APP《皇)(帝)(的)(一)(天)(》,就)(能)(体)(验)(一)(把)(皇)(帝)(的)(日)(常)(:从)(清)(晨)(5点)(起)(床)(穿)(衣)(开)(始)(,读)(书)(、骑)(射)(、上)(朝)(、用)(膳)(……想)(象)(中)(万)(人)(之)(上)(、随)(心)(所)(欲)(的)(皇)(帝)(,原)(来)(有)(那)(么)(多)(必)(须)(遵)(守)(的)(条)(条)(框)(框)(。这)(是)(一)(款)(专)(门)(为)(9至)(11岁)(孩)(子)(设)(计)(的)(游)(戏)(。考)(虑)(到)(用)(户)(都)(是)(识)(字)(不)(多)(、充)(满)(好)(奇)(的)(孩)(子)(,设)(计)(团)(队)(先)(请)(专)(家)(把)(所)(有)(的)(清)(代)(宫)(廷)(礼)(节)(、服)(装)(和)(文)(化)(知)(识)(,改)(成)(适)(合)(小)(孩)(子)(理)(解)(的)(表)(达)(,在)(此)(基)(础)(上)(又)(修)(改)(了)(两)(版)(,最)(后)(还)(邀)(请)(儿)(童)(文)(学)(和)(儿)(童)(心)(理)(学)(方)(面)(的)(专)(家)(作)(了)(整)(体)(把)(握)(,多)(方)(合)(力)(,才)(把)(这)(个)(文)(案)(改)(得)(通)(俗)(有)(趣)(,最)(终)(“萌)(”化)(用)(户)(。
  因)(为)(博)(物)(馆)(知)(识)(的)(专)(业)(性)(,于)(壮)(戏)(称)(目)(前)(的)(合)(作)(伙)(伴)(几)(乎)(所)(有)(人)(都)(被)(“折)(磨)(”过)(。每)(一)(款)(产)(品)(1.0版)(上)(线)(之)(前)(,出)(几)(十)(个)(测)(试)(版)(是)(常)(有)(的)(事)(。原)(定)(半)(年)(的)(开)(发)(周)(期)(,常)(常)(拖)(至)(一)(年)(甚)(至)(一)(年)(半)(。细)(节)(的)(修)(改)(,几)(乎)(贯)(穿)(始)(终)(。比)(如)(,首)(款)(手)(机)(轻)(应)(用)(《每)(日)(故)(宫)(》,仅)(为)(了)(一)(个)(图)(标)(,团)(队)(就)(拟)(了)(几)(十)(稿)(,最)(终)(选)(用)(现)(在)(的)(“祥)(云)(”图)(标)(。而)(在)(设)(置)(页)(面)(中)(一)(个)(关)(乎)(用)(户)(登)(录)(的)(图)(标)(设)(计)(方)(案)(里)(,有)(一)(稿)(“佛)(头)(”设)(计)(,相)(当)(精)(致)(漂)(亮)(,于)(壮)(的)(手)(机)(里)(至)(今)(还)(保)(存)(着)(这)(个)(图)(标)(。然)(而)(,考)(虑)(到)(整)(个)(产)(品)(的)(一)(致)(性)(,他)(们)(最)(终)(放)(弃)(了)(这)(样)(的)(设)(计)(。
  产)(品)(上)(线)(后)(,团)(队)(也)(会)(继)(续)(跟)(踪)(。前)(不)(久)(,《每)(日)(故)(宫)(》的)(一)(个)(更)(新)(版)(本)(刚)(刚)(作)(出)(大)(大)(小)(小)(共)(三)(十)(多)(处)(修)(复)(,不)(少)(是)(根)(据)(用)(户)(提)(出)(的)(问)(题)(改)(进)(的)(。
  “成)(为)(我)(宫)(的)(一)(份)(子)(
  是)(上)(天)(眷)(顾)(”
  紫)(禁)(城)(西)(侧)(,寿)(康)(宫)(南)(小)(院)(。这)(里)(的)(一)(间)(大)(屋)(、两)(间)(小)(屋)(就)(是)(故)(宫)(新)(媒)(体)(团)(队)(的)(“大)(本)(营)(”。包)(括)(组)(长)(于)(壮)(在)(内)(,10个)(人)(在)(一)(块)(儿)(办)(公)(时)(,这)(里)(就)(被)(填)(得)(满)(满)(当)(当)(。此)(外)(,他)(们)(还)(有)(一)(名)(特)(聘)(的)(英)(文)(顾)(问)(,是)(个)(美)(国)(人)(。
  你)(可)(能)(想)(不)(到)(,在)(新)(媒)(体)(平)(台)(一)(次)(次)(惊)(艳)(用)(户)(的)(“十)(人)(小)(组)(”中)(,竟)(没)(有)(一)(人)(是)(出)(身)(“本)(行)(”,却)(个)(个)(身)(怀)(绝)(技)(。
  学)(平)(面)(设)(计)(的)(于)(壮)(,对)(形)(式)(颇)(多)(在)(意)(。很)(多)(时)(候)(,可)(能)(一)(种)(颜)(色)(大)(家)(都)(觉)(得)(OK了)(,他)(还)(感)(觉)(差)(这)(么)(一)(点)(。有)(一)(次)(,于)(壮)(嫌)(一)(根)(线)(条)(没)(居)(中)(,“差)(了)(一)(像)(素)(”,大)(家)(一)(查)(,还)(真)(是)(差)(了)(一)(像)(素)(。从)(此)(,于)(壮)(得)(了)(“一)(像)(素)(眼)(”的)(绰)(号)(。
  经)(常)(在)(“微)(故)(宫)(”发)(布)(作)(品)(的)(摄)(影)(师)(张)(林)(,网)(名)(“柳)(叶)(氘)(”,是)(北)(大)(考)(古)(系)(的)(研)(究)(生)(。因)(为)(在)(文)(博)(摄)(影)(圈)(小)(有)(名)(气)(,哪)(怕)(是)(年)(龄)(比)(他)(大)(的)(同)(事)(,也)(尊)(称)(他)(“氘)(哥)(”。或)(许)(是)(出)(于)(专)(业)(的)(底)(子)(,张)(林)(总)(能)(找)(到)(与)(众)(不)(同)(的)(角)(度)(,呈)(现)(故)(宫)(的)(美)(。常)(常)(有)(人)(在)(他)(的)(作)(品)(下)(评)(论)(说)(,“我)(也)(见)(过)(这)(个)(景)(,怎)(么)(我)(就)(拍)(不)(出)(来)(”。一)(开)(始)(,有)(人)(猜)(测)(“是)(摄)(影)(师)(的)(设)(备)(好)(”;而)(现)(在)(,源)(源)(不)(断)(推)(出)(原)(创)(精)(品)(的)(张)(林)(,已)(在)(“微)(故)(宫)(”平)(台)(上)(俘)(获)(了)(一)(众)(粉)(丝)(,不)(少)(粉)(丝)(戏)(称)(“要)(嫁)(给)(这)(个)(摄)(影)(师)(”。“这)(是)(社)(交)(媒)(体)(的)(特)(性)(,我)(们)(也)(常)(常)(拿)(来)(调)(侃)(他)(。”于)(壮)(笑)(着)(告)(诉)(记)(者)(,“他)(在)(我)(们)(这)(个)(团)(队)(中)(可)(是)(高)(颜)(值)(哦)(。”
  庄)(颖)(有)(时)(会)(开)(玩)(笑)(说)(,“我)(一)(个)(学)(美)(国)(文)(化)(研)(究)(专)(业)(的)(人)(,在)(中)(国)(传)(统)(艺)(术)(博)(物)(馆)(里)(做)(新)(媒)(体)(,什)(么)(叫)(风)(马)(牛)(不)(相)(及)(?”她)(至)(今)(记)(得)(,刚)(工)(作)(那)(会)(儿)(,有)(朋)(友)(得)(知)(她)(在)(故)(宫)(上)(班)(,第)(一)(反)(应)(是)(:“做)(导)(游)(吗)(?”让)(她)(感)(到)(骄)(傲)(的)(是)(,故)(宫)(近)(年)(来)(在)(新)(媒)(体)(平)(台)(上)(的)(努)(力)(和)(积)(累)(,眼)(下)(已)(初)(见)(成)(效)(。“大)(家)(对)(我)(们)(的)(认)(识)(,正)(在)(从)(金)(銮)(殿)( 的)(基)(础)(上)(慢)(慢)(丰)(富)(起)(来)(,开)(始)(更)(多)(地)(谈)(论)(我)(们)(的)(藏)(品)(、我)(们)(的)(展)(览)(和)(我)(们)(的)(文)(化)(产)(品)(。”在)(庄)(颖)(看)(来)(,能)(为)(这)(种)(认)(识)(的)(深)(入)(作)(出)(自)(己)(的)(一)(点)(贡)(献)(,能)(从)(内)(部)(见)(证)(这)(种)(转)(变)(的)(发)(生)(,能)(自)(己)(所)(发)(现)(的)(故)(宫)(之)(“美)(”,是)(一)(件)(“拉)(风)(”的)(事)(。
  这)(个)(以)(80后)(为)(主)(的)(团)(队)(,常)(有)(的)(一)(种)(状)(态)(是)(,一)(个)(人)(既)(做)(微)(博)(、微)(信)(的)(运)(营)(,又)(做)(APP开)(发)(,同)(时)(也)(在)(负)(责)(网)(站)(的)(运)(营)(,没)(有)(一)(个)(人)(专)(门)(只)(做)(一)(件)(事)(,所)(有)(人)(都)(是)(“多)(项)(全)(能)(”。忙)(碌)(是)(必)(然)(的)(,但)(大)(家)(也)(探)(讨)(过)(这)(种)(状)(态)(的)(好)(处)(:这)(些)(工)(作)(之)(间)(是)(有)(关)(联)(性)(的)(,可)(能)(在)(做)(微)(信)(时)(,就)(迸)(发)(了)(设)(计)(APP的)(灵)(感)(。
  这)(样)(的)(工)(作)(状)(态)(,在)(于)(壮)(眼)(里)(尤)(其)(“令)(人)(兴)(奋)(”,“总)(感)(觉)(自)(己)(挖)(到)(宝)(贝)(一)(样)(,想)(把)(这)(些)(沉)(淀)(下)(来)(的)(、落)(满)(灰)(尘)(的)(东)(西)(擦)(得)(干)(干)(净)(净)(,然)(后)(用)(新)(媒)(体)(的)(方)(式)(展)(现)(给)(大)(众)(。”
  而)(紫)(禁)(城)(中)(,值)(得)(去)(发)(现)(和)(讲)(述)(的)(宝)(贝)(太)(多)(了)(。对)(这)(群)(在)(故)(宫)(里)(做)(新)(媒)(体)(的)(年)(轻)(人)(来)(说)(,有)(取)(之)(不)(尽)(、用)(之)(不)(竭)(的)(内)(容)(宝)(库)(,“真)(是)(莫)(大)(的)(幸)(福)(”。
  庄)(颖)(最)(近)(在)(朋)(友)(圈)(中)(的)(一)(句)(话)(,也)(许)(能)(表)(达)(这)(个)(团)(队)(心)(中)(“摩)(拳)(擦)(掌)(一)(头)(扎)(进)(去)(的)(激)(动)(”。虽)(然)(时)(而)(要)(为)(释)(放)(创)(作)(压)(力)(而)(疯)(狂)(购)(物)(,她)(依)(然)(认)(为)(,“作)(为)(一)(个)(一)(直)(坚)(信)(人)(生)(会)(随)(着)(时)(间)(流)(逝)(和)(经)(历)(逐)(渐)(丰)(富)(而)(变)(得)(醇)(厚)(的)(人)(,能)(成)(为)(我)(宫)(的)(一)(份)(子)(,若)(要)(说)(是)(上)(天)(眷)(顾)(,一)(点)(都)(不)(为)(过)(。”(实)(习)(生)(曲)(佳)(琦)(对)(本)(文)(亦)(有)(贡)(献)()
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